Creation

In the creation phase, the basic principles are fleshed out in a draft design. This draft design and the offer show how your goals can be reached.

Design

The topics that were discussed during the briefing are translated into a creative concept. A translation of the briefing could, for example, be made in terms of:

• trade fair goals: such as receiving business relations, providing product information, increasing brand awareness, generating leads

• functions: such as a bar or patio for receiving business relations, a theatre for demonstrating products or an eye-catcher to promote the brand name

• conditions: such as budget, stand area, construction height, timeline

• image: such as modern, innovative, open, transparent, etc.

• target groups: who needs to be reached at the trade fair?

Every concept has a unique design based on the talks we conduct with our clients. Our design presentations are created using special 3-D software, almost as good as the real thing. By creating a mood board, a colour scheme or materials scheme, we provide tangible insight into the intended look and feel. This allows you to have a perfect impression in advance of how your presentation will look.

Project management

As soon as we start designing the concept, our project managers will start working on calculations and planning. Our project managers will supervise the various parties, maintain control and coordinate the realisation. You won't have to worry about any of it. Our project managers will make sure that your stand will be right where it needs to be at the agreed date and time, just as planned. Anywhere in the world, time after time.